UX Design
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"Within An Inch"
Santa Cruz County
Yellow Bus Advertising
Print & Digital Campaign
“Within An Inch” campaign was created to get people watch a short documentary and educate them on local tobacco distribution and waste. The goal was to influence tour viewer to take a stand on this issue by spreading the word or getting involved.
My Role
Graphic Designer
SHORT DOCUMENTARY
My Role
Typographic Assets
PRINT POSTER
My Role
Design & Print Management
Because the video covers a lot of different areas of tobacco issues, we started this project with a handful of creative directions and movie titles. Based on those directions, I came up with four great poster concepts. The client chose to go in the oceanic direction because of our Santa Cruz County demographic. Being a scuba diver, I was not disappointed with their choice. This poster was printed 11×17 and distributed throughout Santa Cruz County as well as appearing in the publication, Santa Cruz Waves.
LANDING PAGE
Utilizing assets from the poster, I created a landing page for users to watch the full video, and easily find resources to spread the word and get involved. Keeping our Spanish speaking users in mind, there is also an Espanol version of the landing page.
My Role
Layout Design, Content Creation and Integration
DIGITAL ADS
Keeping with the theme, I used the logo and other assets to animate five different sizes of digital ads for use across multiple platforms.